Adapting Your Practice for Younger Pet Owners
The landscape of pet ownership is undergoing a significant shift. Millennials, born between 1981 and 1996, now represent approximately one-third (33%) of all pet owners. Gen X comprises about 25% of pet owners, and Baby Boomers are holding steady at 24%. The younger generations of pet owners are reshaping the pet industry with their unique expectations and preferences.
In this eBook, we’ll take a deep dive into the preferences of the modern pet owner to give you the upper paw on attracting and retaining this key pet-owning demographic.
- Introduction to today’s pet parents
- Stats about modern pet owners and what they mean for you
- Spending habits
- Communication trends
- Emerging priority: pet travel
- And more…