Adapting Your Practice to Serve the Needs of Younger Pet Owners

by Ali Oaks | September 26, 2023

Did you know that the landscape of pet ownership is undergoing a significant shift? Millennials, born between 1981 and 1996, now represent approximately one-third (33%) of all pet owners, while the Gen Z demographic, born between 1997 and 2012, is steadily growing and comprises about 16% of pet owners. These generations are reshaping the pet industry with their unique expectations and preferences.

One of the critical distinctions of these younger pet owners is their strong preference for a tech-enabled and convenient pet care experience. They are more inclined to leverage the power of digital tools, apps, and online platforms to cater to their pets' needs, including purchasing pet supplies, managing pet healthcare, and accessing pet travel services.

A 2021 survey by the American Pet Products Association (APPA) revealed that around 60% of Millennials and Gen Z pet owners plan to travel with their beloved pets. This statistic shows their commitment to including their furry companions in their adventures.

Additionally, the global COVID-19 pandemic has left a lasting impact on pet ownership and travel trends. Many younger pet owners have sought "pet-friendly" travel experiences, opting for accommodations that warmly welcome pets and choosing destinations with outdoor activities perfect for their four-legged friends.

For clinics looking to cater to this tech-savvy and pet-loving demographic, GlobalVetLink provides an invaluable solution. Our platform empowers your clinic to effortlessly create easy-to-access animal health and movement documents, aligning perfectly with the expectations of these younger generations. Utilizing GlobalVetLink's cloud-based software, you can seamlessly distribute these documents via email or through the owner's dedicated online portal, MyVetLink. This ensures that essential documents necessary for the well-being and travel of pets are consistently available and ready for access whenever and wherever needed. 

In a world where convenience and technology play a crucial role in pet care, GlobalVetLink is a partner that helps clinics adapt and excel in meeting the evolving needs of pet owners.

This post contains statistics and information provided by AGC Partners. Check out the full report here.

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